OKTAVIANI, M. .; WIDODO, A. .; RUBIYANTI, N. . The Influence of Digital Marketing on Generation Z’s Purchase Intention Toward Green Products: The Mediating Roles of Green Brand Trust and Brand Image at The Body Shop Bandung Indonesia. Best Journal of Administration and Management, [S. l.], v. 4, n. 3, p. 175–192, 2026. DOI: 10.56403/bejam.v4i3.437. Disponível em: https://internationalpublisher.id/journal/index.php/Bejam/article/view/437. Acesso em: 3 jun. 2026.