Best Journal of Administration and Management

The Influence of Artificial Intelligence Implementation on Leadership Effectiveness and Human Resource Performance in Higher Education Institutions

D Purnomo Purnomo — 2026-01-31

The rapid digital transformation in higher education institutions has accelerated the adoption of Artificial Intelligence (AI) to improve managerial effectiveness and workforce productivity. However, empirical evidence regarding the integrated relationship between AI implementation, leadership effectiveness, and human resource performance remains limited. This study aims to examine the direct effect of AI implementation on leadership effectiveness and human resource performance, as well as to analyze the mediating role of leadership effectiveness in this relationship. This research employed a quantitative explanatory design using a survey method. Data were collected from academic leaders and administrative staff at higher education institutions through structured questionnaires distributed using purposive sampling. The research instruments were measured using a five-point Likert scale and tested for validity and reliability. Data were analyzed using Structural Equation Modeling (SEM) to evaluate both direct and indirect relationships among variables. The findings indicate that AI implementation has a positive and significant effect on leadership effectiveness and human resource performance. Leadership effectiveness also significantly influences employee performance and partially mediates the relationship between AI implementation and human resource outcomes. These results demonstrate that AI serves as a strategic enabler, while effective leadership ensures optimal translation of technological adoption into measurable performance improvements. In conclusion, sustainable performance enhancement in higher education requires the integration of intelligent technology and adaptive leadership capability. Future research is recommended to apply longitudinal designs and explore moderating variables such as digital organizational culture and institutional governance structure.

Marketing Strategies to Increase Sales (Case Study: Es Cendol SMEs in Sukarame District, Bandar Lampung)

Ahmad Sadam Alfitroni — 2026-03-05

This study aims to analyze the marketing strategies implemented by UMKM Es Cendol Ibu Sri in increasing sales in Sukarame District, Bandar Lampung City. This research employs a descriptive qualitative approach using a case study method. Data collection was carried out through in-depth interviews, direct observation, and documentation. The research informants consisted of the owner of UMKM Es Cendol Ibu Sri as the key informant, employees, customers, and related parties. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, using source and method triangulation to ensure the validity and reliability of the research data. The results show that the marketing strategy of UMKM Es Cendol Ibu Sri is still dominated by conventional methods, such as word-of-mouth promotion and direct sales at the business location. This UMKM has strengths in maintaining product quality, using natural raw materials, offering affordable prices, and providing friendly service. Opportunities for business development are open through the utilization of digital marketing, product and packaging innovation, and a strategic business location, although the business faces threats in the form of intense competition and fluctuations in raw material prices.

The Linking of User Experience, Application Quality, Customer Satisfaction, and Customer Loyalty on the Kopi Kenangan Application in Bandung City: A Conceptual Paper

Sheren Marselina — 2026-05-25

The acceleration of digital transformation in the food and beverage (F&B) industry after the COVID-19 pandemic has significantly shifted consumer behavior from offline transactions toward digital platform-based services. This condition encourages coffee retail companies to optimize mobile applications to improve customer engagement and retention. Kopi Kenangan, as one of Southeast Asia’s leading coffee-tech companies, faces challenges in maintaining customer loyalty amid intense competition in Bandung’s digital coffee market. This study aimed to develop a conceptual framework explaining the relationship between User Experience (UX), Application Quality, Customer Satisfaction, and Customer Loyalty within the Kopi Kenangan application ecosystem. This study employed a conceptual paper approach using a Systematic Literature Review (SLR) by synthesizing more than 30 peer-reviewed academic articles published between 2020 and 2025. The findings indicate that User Experience and Application Quality positively influence Customer Satisfaction, which subsequently strengthens Customer Loyalty. Furthermore, Customer Satisfaction was identified as a dominant mediating variable in the relationship between digital interaction quality and loyalty. This study formulated seven conceptual propositions that can be empirically tested in future research using SEM-PLS approaches. The study also provides theoretical and practical implications for improving digital customer retention strategies in the app-based coffee retail industry.

A Conceptual Framework: The Effect of Digital Integration on Inventory Performance Through Supply Chain Visibility and Demand Forecast Accuracy in Indonesian FMCG Firms

Sadique Ali — 2026-05-25

The Fast-Moving Consumer Goods (FMCG) industry in Indonesia has shown strong growth in recent years; however, firms still face ongoing supply chain challenges, such as high logistics costs, complex multi-tier distribution networks, and uneven levels of digital adoption. These issues highlight the importance of understanding how digital capabilities can effectively translate into improved operational performance. In response, this study proposes a conceptual framework that examines the impact of digital integration on inventory performance through the sequential mediating roles of supply chain visibility and demand forecast accuracy. Drawing on Information Processing Theory (IPT), digital integration is viewed as a key information-processing capability that helps firms manage uncertainty by improving data sharing, visibility, and decision-making across the supply chain. A quantitative, cross-sectional research design is proposed, with a target sample of at least 150 respondents from FMCG firms operating in Indonesia. Data will be collected using structured questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The framework also includes control variables, such as firm size, firm age, and FMCG sub-sector, to capture differences across organizations. This study contributes to the existing literature by extending IPT into a multi-stage sequential mediation model, demonstrating how digital integration is translated into measurable performance outcomes through intermediate information-processing stages. It also offers practical insights for managers and policymakers by emphasizing that fully integrated digital ecosystems, rather than fragmented technological solutions, are essential for enhancing supply chain efficiency and inventory performance in emerging markets.

The Dynamics of Interdependence between Sharia Assets (ISSI, SUKUK) and the Macroeconomic System in Indonesia

Ismail Ismail — 2026-05-30

This study aims to analyze the dynamics of interdependence between sharia assets, namely the Indonesian Sharia Stock Index (ISSI) and sukuk, with Indonesian macroeconomic variables using the Vector Autoregression (VAR) approach. The macroeconomic variables analyzed include the BI exchange rate, BI Rate, inflation, export value, money supply (M2), gold price, West Texas Intermediate (WTI) crude oil price, and the Industrial Production Index (IPI). The data used is a monthly time series for the period July 2011–December 2024 with a sample of 160 observations. The results of the stability test indicate that the VAR(1) model used is stable and suitable for further analysis. The Granger causality test indicates that most variables do not have a significant causal relationship, except for the exchange rate (KURS) which is proven to affect almost all other variables. The Impulse Response Function (IRF) test shows that most shocks to the ISSI, inflation, M2, gold, and WTI variables do not generate significant responses to other variables, while sukuk shows a positive response to shocks from the BI Rate, KURS, and IPI in the short term These findings emphasize the importance of strengthening Islamic financial instruments and exchange rate stability in supporting the integration of Islamic financial markets with the national macroeconomic system.

The Influence of Digital Marketing on Generation Z's Purchase Intention Toward Green Products: The Mediating Roles of Green Brand Trust and Brand Image at The Body Shop Bandung Indonesia

Miranda Oktaviani — 2026-06-03

This conceptual paper examines the influence of digital marketing strategy on Generation Z’s purchase intention toward green products at The Body Shop Indonesia, with green brand trust and brand image positioned as mediating variables. The study develops an integrated conceptual framework grounded in the Stimulus–Organism–Response (S-O-R) framework and Signalling Theory to explain how digital marketing activities shape consumer behavioral intentions through psychological mechanisms. In this framework, digital marketing strategy functions as the external stimulus, while green brand trust and brand image represent internal organismic responses that influence purchase intention as the behavioral outcome. The paper also proposes both parallel and serial mediation relationships between green brand trust and brand image in explaining sustainable consumer behavior among Generation Z. The conceptual analysis suggests that credible and sustainability-oriented digital marketing communication can strengthen consumer trust, enhance positive brand image, and ultimately increase purchase intention toward environmentally friendly products. Furthermore, green brand trust is proposed as a stronger foundational mechanism that subsequently reinforces brand image. This study contributes to the green marketing and consumer behavior literature by offering an integrated conceptual model that combines cognitive, emotional, and behavioral dimensions within the context of sustainable digital marketing. The framework also provides managerial insights for ethical brands in designing authentic digital communication strategies to engage environmentally conscious Generation Z consumers in emerging markets.