The Influence of Artificial Intelligence Implementation on Leadership Effectiveness and Human Resource Performance in Higher Education Institutions

D Purnomo — Sat, 31 Jan 2026 00:00:00 +0700

The rapid digital transformation in higher education institutions has accelerated the adoption of Artificial Intelligence (AI) to improve managerial effectiveness and workforce productivity. However, empirical evidence regarding the integrated relationship between AI implementation, leadership effectiveness, and human resource performance remains limited. This study aims to examine the direct effect of AI implementation on leadership effectiveness and human resource performance, as well as to analyze the mediating role of leadership effectiveness in this relationship. This research employed a quantitative explanatory design using a survey method. Data were collected from academic leaders and administrative staff at higher education institutions through structured questionnaires distributed using purposive sampling. The research instruments were measured using a five-point Likert scale and tested for validity and reliability. Data were analyzed using Structural Equation Modeling (SEM) to evaluate both direct and indirect relationships among variables. The findings indicate that AI implementation has a positive and significant effect on leadership effectiveness and human resource performance. Leadership effectiveness also significantly influences employee performance and partially mediates the relationship between AI implementation and human resource outcomes. These results demonstrate that AI serves as a strategic enabler, while effective leadership ensures optimal translation of technological adoption into measurable performance improvements. In conclusion, sustainable performance enhancement in higher education requires the integration of intelligent technology and adaptive leadership capability. Future research is recommended to apply longitudinal designs and explore moderating variables such as digital organizational culture and institutional governance structure.

Marketing Strategies to Increase Sales (Case Study: Es Cendol SMEs in Sukarame District, Bandar Lampung)

Ahmad Sadam Alfitroni, Agus Purnomo — Thu, 05 Mar 2026 00:00:00 +0700

This study aims to analyze the marketing strategies implemented by UMKM Es Cendol Ibu Sri in increasing sales in Sukarame District, Bandar Lampung City. This research employs a descriptive qualitative approach using a case study method. Data collection was carried out through in-depth interviews, direct observation, and documentation. The research informants consisted of the owner of UMKM Es Cendol Ibu Sri as the key informant, employees, customers, and related parties. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, using source and method triangulation to ensure the validity and reliability of the research data. The results show that the marketing strategy of UMKM Es Cendol Ibu Sri is still dominated by conventional methods, such as word-of-mouth promotion and direct sales at the business location. This UMKM has strengths in maintaining product quality, using natural raw materials, offering affordable prices, and providing friendly service. Opportunities for business development are open through the utilization of digital marketing, product and packaging innovation, and a strategic business location, although the business faces threats in the form of intense competition and fluctuations in raw material prices.

Best Journal of Administration and Management

The Influence of Artificial Intelligence Implementation on Leadership Effectiveness and Human Resource Performance in Higher Education Institutions

Marketing Strategies to Increase Sales (Case Study: Es Cendol SMEs in Sukarame District, Bandar Lampung)