The  Influence of Content and Influencer Interaction on Followers' Trust in Social Media

Salbintan Fadilah Sari; Diana Fajarwati; Ika Baskara; Muhammad Arief

doi:10.56403/nejesh.v4i1.295

Authors

Salbintan Fadilah Sari Universitas Esa Unggul
Diana Fajarwati Universitas Esa Unggul
Ika Baskara Universitas Esa Unggul
Muhammad Arief Universitas Esa Unggul

DOI:

https://doi.org/10.56403/nejesh.v4i1.295

Keywords:

Support Informational, Support Emotional, Influencer Credibility, Trust, Engagement Emotional Against Brands

Abstract

Study This investigate connection between Informational Support, Emotional Support, Influencer Credibility, Trust and Emotional Brand Attachment in the Sometinc Community . Study This use scale Likert five points For measure support social , credibility influencers , trust , and engagement emotional brand . The sample consists of from 145 customers Somethic skincare in Jabodetabek . Validity tested , reliability with Cronbach's Alpha , and data analysis using Partial Least Squares (PLS). Study This show that credibility influencer influence trust in community Somethinc . Owner brand can leveraging credible influencers For increase awareness brand , spread review positive , and strengthening trust . With choose the right influencer , owner brand can increase trust to Somethinc in various platform. The purpose of article This is For understand How trust towards social media influence attachment emotional to A brand through influencers .

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