The  Role of Entrepreneurship Literacy in Community Empowerment to Improve Local Economic Potential in Denai Sarang Burung Village

Ritha F  Dalimunthe; Meutia  Nauly; Nor  Hafizah; Fadli; Ramadani

doi:10.56403/nejesh.v4i3.343

Authors

Ritha F Dalimunthe Universitas Sumatera Utara
Meutia Nauly Universitas Sumatera Utara
Nor Hafizah Universiti Sains Malaysia
Fadli Universitas Sumatera Utara
Ramadani Universitas Nahdlatul Ulama Sumatera Utara

DOI:

https://doi.org/10.56403/nejesh.v4i3.343

Keywords:

Entrepreneurship Literacy, Community Empowerment, Local Economic Potential, Women's MSMEs

Abstract

This study aims to examine the role of entrepreneurial literacy in community empowerment to enhance local economic potential in Denai Sarang Burung Village. The methods used include digitalization training, strengthening market access, and collaboration with international partners. The results show that improving entrepreneurial literacy significantly increases the capacity and competitiveness of women MSME actors. The establishment of institutions such as the Merah Putih Cooperative strengthens coordination and collective marketing, supporting business sustainability. The challenges of women's dual roles as housewives and entrepreneurs have begun to be identified and are the focus of sustainable solutions. This study provides an important foundation for the development of an inclusive and sustainable community-based local economy.

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