ZULFIKAR, I. Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty. Neo Journal of economy and social humanities, [S. l.], v. 1, n. 4, p. 280–284, 2023. DOI: 10.56403/nejesh.v1i4.79. Disponível em: https://internationalpublisher.id/journal/index.php/Nejesh/article/view/79. Acesso em: 2 may. 2026.