Human Resource Development Strategies Analysis for Competitiveness Enhancement: A Case Study of Jopuro Nature Tourism

Abstract

This study aims to analyze human resource development strategies, the role of local culture, and their impact on improving tourism competitiveness in Jopuro Nature Tourism. The method used is a descriptive qualitative method with a case study approach. Data collection was carried out through observation, in-depth interviews with Jopuro nature tourism managers, Pokdarwis, the Kampung Anyar village government, and tourists, as well as documentation. Data analysis techniques used data reduction, data presentation, and conclusion drawing models. Then, data validity testing was conducted. The results showed that development strategies can be implemented through regular training, institutional strengthening (AD/ART), and inclusive recruitment based on the principle of "from the people for the people." Cultural integration, such as the "Ithuk-Ithukan" tradition, and active community participation have been proven to increase competitiveness in terms of PCI, EI, and HRI indicators. Therefore, community-based human resource development is key to the sustainability of tourism, although the challenge of competency standardization still needs to be addressed.