Impact of Thrifting Presence on Local Brands in Bandar Lampung According to Islamic Business Perspective

Rega  Ardian; Vicky F  Sanjaya; Yeni  Susanti

doi:10.56403/nejesh.v5i1.392

Authors

Rega Ardian UIN Raden Intan Lampung
Vicky F Sanjaya UIN Raden Intan Lampung
Yeni Susanti UIN Raden Intan Lampung

DOI:

https://doi.org/10.56403/nejesh.v5i1.392

Keywords:

Thrifting, Local Brands, Islamic Business

Abstract

This study aims to analyze the impact of the presence of the thrifting phenomenon on the sustainability of local brands in Bandar Lampung, using the perspective of Islamic business as an analysis framework. The method used is a Combination of Field research and literature, employing a qualitative approach, involving interviews with local brand owners such as Otsky, Kaway, Market Donkey, and The Done House. The results showed that the accelerated thrift trend following COVID-2019 led to significant asymmetric competition, resulting in a decrease in sales and profit margins for local brands as consumers switched to thrift products that offered unique models at much lower prices. From an Islamic perspective, the practice of trafficking illegal imports is considered vulnerable to violations of the principles of Shiddiq and Ghirar in transactions, as well as violating the principles of Al-'Adl due to the unfair advantage of avoiding legal fees. Therefore, the policy of banning the import of used clothing is justified by the Shari'ah through the principle of Mashlahah Mursalah to protect Hifzh al-Mal and hifzh an-Nafs. It is recommended that local brands use ethical integrity as the main competitive differentiation by strengthening Shiddiq and Amanah, and adopting a slow Fashion narrative that is oriented towards Mashlahah.

References

Abbas, S., Eriyanti, N., & Mustika, C. R. (2020). Persepsi Masyarakat tentang Praktik Pernikahan Keluarga Dekat di Kec. Seunagan Kab. Nagan Raya. El-Usrah: Jurnal Hukum Keluarga, 3(2), 141–163. https://doi.org/http://dx.doi.org/10.22373/ujhk.v3i2.7676

Arifin, M. S. (2021). Strategi Komunikasi Branding Perguruan Tinggi. Al-Ibrah : Jurnal Pendidikan Dan Keilmuan Islam, 6(1 SE-Articles). https://doi.org/10.61815/alibrah.v6i1.125

Aswadana, P., Rahayu, D. A. S., & Effendy, M. A. A. (2022). Pandangan mahasiswa Universitas Negeri Surabaya terhadap perubahan gaya hidup akibat fenomena thrifting. Prosiding Seminar Nasional Ilmu Ilmu Sosial (SNIIS), 1, 532–540. https://doi.org/https://proceeding.unesa.ac.id/index.php/sniis/article/view/108

Candra, C., Suhastini, N., Amil, A., & Iswanto, D. (2019). Pengaruh Citra Dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Kepada Konsumen Telkomsel Di Kantor PT. Grapari Mataram). Journal of Government and Politics (JGOP), 1(1). https://doi.org/https://doi.org/10.31764/jgop.v1i1.943

Firdiyanti, S. I., Saifullah, M., Muyassarah, M., & AR, F. Y. (2024). Etika Bisnis dalam Islam: Dampak dan Analisis Jual Beli Thrifting: Etika Bisnis dalam Islam: Dampak dan Analisis Jual Beli Thrifting. OIKONOMIKA : Jurnal Kajian Ekonomi Dan Keuangan Syariah, 5(1 SE-), 12–27. https://doi.org/10.53491/oikonomika.v5i1.1176

Firmansyah, M. A. (2023). Pemasaran Produk dan Merek: Planning & Strategy. Penerbit Qiara Media.

Ghaffar, M. A., Tahjudin, D., & Wulandari, N. (2023). Evaluasi Kebijakan Pengawasan Import Barang Bekas Di Kawasan Pelabuhan Pantai Timur Sumatera Provinsi Jambi: Evaluasi Kebijakan Pengawasan Import Barang Bekas Di Kawasan Pelabuhan Pantai Timur Sumatera Provins. Tanah Pilih, 3(1), 38–54. https://doi.org/https://doi.org/10.30631/tpj.v3i1.1320

Ghilmansyah, R., Nursanti, S., & Utamidewi, W. (2022). Fenomena thrifting Sebagai Gaya hidup milenial bogor. Jurnal Nomosleca, 8(1), 1–16.

Hasanah, N. (2024). Pertanggungjawaban Pidana Terhadap Pelaku Usaha Penjual Pakaian Bekas Impor (Thrift) Berdasarkan Hukum Positif Dan Hukum Pidana Islam. Journal of Law and Islamic Law, 2(2 SE-Articles), 134–156.

Irawan, H. (2024). Jual Beli Thrift Online Di Kalangan Generasi Muda: Pandangan Islam. Jurnal Tafkirul Iqtishodiyyah (JTI), 4(2), 49–55.

Jufri, Ilyas, G. B., Gunawan, H., Manda, D., Misnawati, Umanailo, M. C. B., & Rustanto, A. E. (2021). The influence of leadership and work environment on employee performance through work motivation at the regional disaster management agency of West Sulawesi Province. In Proceedings of the International Conference on Industrial Engineering and Operations Management (pp. 3207–3213).

Laila, V. A. (2024). Dampak Gaya Hidup Thrifting Dalam Perilaku Konsumsi Gen Z Di Perguruan Tinggi Kota Metro. IAIN Metro.

Nika Nencyana Fadila, Raudhotul Alifah, & Andhita Risko Faristiana. (2023). Fenomena Thrifting Yang Populer Dikalangan Mahasiswa. Lencana: Jurnal Inovasi Ilmu Pendidikan, 1(3 SE-Articles), 278–291. https://doi.org/10.55606/lencana.v1i3.1836

Nur, M. S., & Husen, A. (2022). Studi Literatur: Penerapan Good Environmental Governance dan Pembangunan Berkelanjutan sebagai Upaya Pemberdayaan Masyarakat. Jurnal Green Growth Dan Manajemen Lingkungan, 11(1), 35–49.

Nurazizah, I. (2023). Analisis Dampak Peraturan Larangan Impor Pakaian Bekas (Thrift) Pada Perilaku Pembelian Remaja Di Kabupaten Bekasi. Fakultas Ekonomi Dan Bisnis Universitas Pakuan.

Rahmalia, R. N. (2024). Thrifting di Kota Lhokseumawe: Studi Fenomenologi Terkait Perilaku Thrifting di Masyarakat Kecamatan Banda Sakti. Universitas Malikussaleh.

Rani, O. M., & Hidayat, M. A. (2020). Budaya konsumerisme petani perkotaan: studi gaya hidup petani di Kelurahan Jeruk, Lakarsantri, Surabaya. Jurnal Analisa Sosiologi, 9(2). https://doi.org/https://doi.org/10.20961/jas.v9i2.44359

Rizal, A. (2020). Buku Ajar Manajemen Pemasaran di Era Masyarakat Industri 4.0. Deepublish.

Rizal, R. K. (2024). Mengurai Konsep Diri Mahasiswa Pengguna Fashion Thrift Di Kota Semarang. Universitas Islam Sultan Agung Semarang.

Sella, N. N., & Banowo, E. (2023). Eksistensi Anak Muda Pada Fenomena Trend Thrifting Dalam Pembentukan Identitas Sosial. Broadcomm, 5(1), 87–96.

Setiawan, Z., Zebua, R. S. Y., Suprayitno, D., Hamid, R. S., Islami, V., & Marsyaf, A. (2024). Buku Ajar Perilaku Konsumen. PT. Sonpedia Publishing Indonesia.

Shinta, D. (2022). Rekonstruksi Makna Thrifting Sebagai Sebuah Trend Fashion (Studi Kasus: Mahasiswa FISIP UIN Jakarta). Program Studi Sosiologi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas ….

Soritua, D. A., & Tarina, D. D. Y. (2024). Penegakan Hukum Terhadap Peredaran Pakaian Bekas Impor di Indonesia. National Conference on Law Studies (NCOLS), 6(1), 167–186.

Sugiyono. (2022). Metode Penelitian Kualitatif dan Kuantitatif.

Suharyanto, M. M., & Bisma Arianto, S. E. (2023). Manajemen Pemasaran: Solusi untuk Mencapai Keunggulan Kompetitif. MEGA PRESS NUSANTARA.

Sulistyaningrum, H. P., Afrilia, D., Murty, T., & Zulaikha, A. N. (2023). Kepastian Hukum Bagi Konsumen Terhadap Penjualan Thrifting Fashion Impor Dalam Mewujudkan Kesejahteraan Konsumen. CREPIDO, 5(2), 229–244. https://doi.org/https://doi.org/10.14710/crepido.5.2.229-244

TEMPO.CO. (2022). Jokowi Larang Baju Bekas Impor, Mendag Akan Tindak Pengusaha Thrifting.

Yusran, H. L., Khotijah, N., Judijanto, L., Apriyanto, A., Kushariyadi, K., Hidayah, N., Nora, L., Pracoyo, A., Amran, E., & Kusumastuti, S. Y. (2025). Perilaku Konsumen:: Membangun Strategi Pemasaran. PT. Sonpedia Publishing Indonesia.